Here are ten easy to follow top tips for an instant marketing boost:
1. Understand your target customer
You need to understand who your target customer is so that you can effectively target them; this is the most important stage of the marketing process. The more information that you have about your customer the more effective you’ll be at selling them a product or service. To gain this valuable customer base information you need to gain access to your find out their behaviour, demographics, and general needs and requirements. This will ensure that you have the correct information to make the right decisions which will allow you to write a marketing plan.
2. Keep an eye on the marketing environment
It’s so important to know your customer, but you need to be aware of the business opportunities that are born out of the ever changing global climate. You need to be able to adapt to the recession, as this has effects on customer budgets, and people tend to want to reduce their annual spending. To ensure you keep on top of the game regularly look into the external environment for opportunities. It’s a good idea to also be aware of what your competitors are doing, and devising ways of how you may be able to capitalise of their ideas and successes.
3. Ensure that you design your product or service around the target customer
When you have a marketing plan put in place, you’ll need to ensure your product or service is then tailor it to suit your target customer. This is everything taken into account from the packaging or the way a product or service is presented, to the way that you promote it to the targeted customer. It’s important to remember to make a product that your target audience want or require instead and designing it in the way that customer want to see. Stay away from designing a product and presenting it in a way that you personally want, it’s key to focus on your target market.
4. Ensure you’re consistent
It’s so important to remember the process of conducting your business, think of this as equally important as that actual product or service. Delivery needs to be effective and quick and any returns need to be dealt with politely and staff need to welcome customers always with a smile. It’s always good to impress your customer by going the extra mile for them where possible. Think to yourself – the customer is always right – as word of mouth is probably one of the more powerful selling tools you can have.
5. Target and design your advertising
Gone of the generation where you can place a few advertisements, these days this isn’t enough to get noticed or generate you enough regular business. Consumers get hit with tons of marketing messages every day. You need to stand out, make your message clear and concise to appeal to the targeted people you want to sell to. This can be emotional and rational arguments to prove what you are selling is perfect for them and why they need it.
6. Invest in good staff
From research carried out, Cheshire-based hotel Inglewood Manor said it’s so important to remember that staff can make or break your business to make them become a real asset to your business, invest in them by providing relevant training. This means any staff in business will be required to be trained from receptionists and front of house staff to house-keeping. Any staff that come into contact with customers, will more than likely charm your existing customers to recommend you and return themselves. If everyone in the business works together then the business will look after itself.
7. First impressions count
First impressions can act like an influencing tool. You need to generate the trust of your target customer this can impact badly if their first encounter of your business or service is a poor one. Train your staff and get them motivating to makes the target customers happy and comfortable with any decision or advice given. Even if a few things behind the scenes have gone drastically wrong, never make the customer aware of this, customer facing staff need to keep calm, friendly and helpful.
8. Have a pricing strategy
Pricing is a powerful tool, deciding what you’re trying to achieve and what message you’re giving out by setting your price point at a certain level. Don’t just set your price point based on what the production cost is plus a margin. Remember that high prices mean you’re likely to sell less, unless you position yourself as a premium product. Low price points allow you to bit a particular popular market, although this may mean low profit being made in the short term. To get the price point right ensure research is carried out, this is a big part of a strategy in your marketing plan.
9. Handle complains with a smile
If you handle complaints well then you have the opportunity to turn a dissatisfied customer response around quickly and make them feel more positive about your brand or product. A brand can be easily damaged you don’t want people to spread bad stories about your business or brand. A complaint that’s dealt with well can result in a loyal customer with refreshed trust in the brand will feel confidence to buy again.
10. Write a coherent marketing plan
Work on your written marketing plan strategy to ensure anyone involved in your business or brand, understand clearly the company’s direction. This marketing plan needs to be comprehensive and well researched featuring all essential aspects from the product to the target customer, and all the points listed above.
Here are six questions to ask yourself when developing your marketing strategy:
· Where are we now?
· Where do we want to be?
· What opportunities exist in the industry?
· How we’ll get there?
· Who will do what?
· How will we know we’ve achieved it?
Article by Emma Garner, Digital Editor at Inglewood Manor – http://www.inglewoodmanor.co.uk/