Do you know what the worst thing about going to supermarkets is?
Self service checkouts
Supermarkets don’t even want to talk to you anymore – they literally want you in and out as fast as possible without so much as a hello or good day. Occassionally they will bark orders and all they really they want to do is swipe your card! ( I mean even when something goes wrong on them the staff don’t even talk – they’re so automated, they just swipe a card)
This is what I see with most companies social media accounts
In Out Bark Orders No Pleasantries – all you want me to do us swipe a card!
Think about going to a good independent shop. In fact if you’re older than me (35) think about going into any shop
Hellos, pleasantries, they’ll inform you about the goods they serve in great detail, they’ll do so with passion, they’ll keep in touch even though you may visit just once a month / year – they will take the time to care about what you say!
That’s everything that a company that truly understands social media does online
Sadly for every 10 great social businesses I could name 100 that act like the self service checkout.
Thankfully the latter won’t be around much longer!
Find out more about using Social Media the right way at www.altrinchamhq.co.uk